THE MONEGASQUE

THE CHALLENGE:

‍The Monegasque, a prestigious publication, sought to transcend the limitations of traditional print media and engage with its readership in a groundbreaking way. The objective was to inject life into the magazine, creating a dynamic, interactive experience that went beyond the page, particularly for a readership accustomed to the digital age's immediacy and engagement.

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THE ONEW3RLD SOLUTION:

‍ONEW3RLD embarked on an ambitious project to digitalise the essence of The Monegasque by introducing an animated, digital version of its Publisher and CEO, Luiz Costa. This digital avatar, complete with a cloned voice and persona, was a first-of-its-kind innovation in the publishing industry. Beyond the avatar, we also conceptualised and brought to life a unique character, Monsieur Monegasque, embodying the magazine's logo and ethos. These digital entities were integrated across multiple platforms—within digital versions of the magazine, across social media, and in interactive event sales decks—offering readers and advertisers alike a novel way to engage with content.

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REVOLUTIONARY OUTCOME AND FUTURE PROSPECTS:

The introduction of these digital avatars transformed The Monegasque into more than just a magazine; it became a living, breathing entity with which readers could interact. Engagement levels soared as readers returned repeatedly to witness the latest insights and adventures of Luiz and Monsieur Monegasque. This innovative approach not only enhanced the magazine's prestige but also opened up new revenue streams and partnership opportunities. The success of this venture has positioned The Monegasque and ONEW3RLD at the forefront of digital innovation in publishing, with plans for further interactive features and collaborations already underway.

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www.the-monegasque.com