CASE STUDIES
ROBB REPORT MONACO AND CÔTE D’AZUR
Revolutionising Print with ConceptQR and QRSocial
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Revolutionising Print with ConceptQR and QRSocial
In an era where digital content dominates, The Robb Report Monaco and Côte D’Azur faced the challenge of elevating its traditional print magazine to meet the dynamic needs of modern readers and advertisers. The goal was not only to preserve the luxury essence of the magazine but also to pioneer a new era of print-digital hybrid experiences, particularly for high-end advertisers, who demanded more innovative and measurable engagement strategies.
In a groundbreaking move, ONEW3RLD introduced its cutting-edge ConceptQR and QRSocial technology into the Robb Report Monaco's launch issue. This wasn't just about adding a QR code to a page; it was about seamlessly integrating digital content with print, creating a multi-dimensional experience for readers. Each QR code was a portal to a world of exclusive content, videos, and interactive opportunities, allowing for real-time engagement analytics that advertisers had never seen before in a print context.
The impact was immediate and profound. Advertisers witnessed unprecedented interaction rates, with analytics offering insights into reader preferences and behaviours. The magazine's reach extended far beyond its physical circulation, tapping into a global audience and setting a new benchmark for luxury publications worldwide. This pioneering project has opened doors to numerous collaborations, with brands eager to be part of this revolutionary blend of print and digital. The Robb Report Monaco's success story is just the beginning, as ONEW3RLD continues to redefine the publishing landscape, promising even more innovative ventures ahead.
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