CANCER RESEARCH UK

THE CHALLENGE:

In today's digital age, collecting donations at charity events is more challenging than ever as guests rarely carry cash, rendering traditional “collection buckets” ineffective. Cancer Research UK faced a crucial challenge: how to maximise donations during their New Year's Eve Gala at The Dorchester Hotel, London, without the need for additional hardware or extra staff to manage traditional POS devices and lengthy sign-up processes.

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THE ONEW3RLD SOLUTION:

ONEW3RLD stepped in with an innovative solution: TapScanPay, our state-of-the-art payment portal designed to revolutionise real-time donation collection. With the support of a dedicated ONEW3RLD account manager, the onboarding process for Cancer Research UK was seamless and efficient, conserving precious time and resources during the event planning phase. TapScanPay generated a unique QR Code, effortlessly integrated into the event’s promotional materials and displayed on tables.

This innovative system empowered guests to donate instantly via their mobile devices, using methods like ApplePay or by entering card details. Throughout the gala, attendees engaged with the QR code, making swift and hassle-free donations that didn't interrupt their evening’s enjoyment.

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REVOLUTIONARY OUTCOME AND FUTURE PROSPECTS:

ONEW3RLD's TapScanPay transformed Cancer Research UK’s fundraising approach, setting a new benchmark for charity events. The overwhelming success of TapScanPay at the gala showcased its potential to revolutionise the charity sector, promising more efficient and impactful fundraising strategies for the future. This breakthrough not only maximised donations but also enhanced the guest experience, proving that innovation can drive both engagement and generosity.

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